Group Chronicle

集团纪事

品牌历程

自2015年成立以来,艾艾贴始终以艾草科技为核心,现已成为立足于大健康行业,拥有自主研发、自动化生产、营销管理、人工智能及线上线下销售团队于一体的艾艾贴实业发展集团。在艾艾贴品牌全生命周期产品矩阵下,拥有艾灸养生、家庭护理、草本洗护、营养膳食四大产品线,并结合寻艾智能、优市电商、来艾物流,打造成为用户提供多方位健康解决方案的新零售生态服务体系。

艾艾贴致力于从根源上实现艾草产业发展的标准化与规范化,现已与中国中医科学院中药研究所共同建设了蕲艾标准化种植基地,培育新一代的优质艾草种苗;自建了新艾草研发实验大楼及工业4.0产线,为艾制品提供了产研一体的120000平米生产基地,实现了从艾制品的初加工、深加工到精加工的全链条生产系统,未来将向护理、美妆、日化、医药等艾制品全产业链渗透。

Since its establishment in 2015, Aiaitie has always taken mugwort technology as its core, and has now become an industrial development group based on the big health industry with independent R&D, automated production, marketing management, artificial intelligence and online and offline sales team in one. Under the whole life cycle product matrix of the brand, we have four major product lines: moxibustion and health care, home care, herbal care, and nutritional diets, and combined with the Xunai intelligence, Umart e-commerce, and Laiai logistics, to create a new retail ecosystem that provides multi-faceted health solutions for users.
We have built a standardized planting base with the Institute of Traditional Chinese Medicine of the Chinese Academy of Traditional Chinese Medicine to cultivate a new generation of high-quality mugwort seedlings; we have built a new mugwort research and development laboratory building and an industrial 4.0 production line to provide a production base of 120,000 square meters for mugwort products. In the future, we will penetrate into the whole industrial chain of moxa products, such as nursing care, beauty care, daily cosmetics and medicine.

2015.7

2016.11

2017.12

2018.4

2018.5

2019.6

2020.5

2020.11

2020.11

2020.12

2021.4

2015

7月

艾艾贴牌艾灸器1.0卖出第一盒

July 2015
First box of Aiaitie stick on moxa 1.0 version was sold

2016

11月

湖北艾艾贴健康科技有限公司正式成立

November 2016
Hubei Aiaitie Health Technology Co. Ltd. was founded

2017

12月

艾艾贴牌艾灸器2.0产品正式发布

December 2017
Aiaitie stick on moxa 2.0 version was officially released

2018

4月

“寻艾”系统正式上线

April 2018
The "Xunai" intelligent health consulting system was officially launched

2018

5月

来艾云商系统上线,艾艾贴新零售模式开始发力(现更名为优市)

May 2018
Laiai cloud business system was launched, and the new retail model of Aiaitie started to take effect (now renamed as Umart)

2019

6月

携手政府开展艾草大健康产业合作

自2019年起,艾艾贴与蕲春县政府已签订多项长期战略合作协议。
June 2019
Collaboration with the government on the mugwort health industry
Since 2019, Aiaitie has signed a number of long-term strategic cooperation agreements with the Qichun county government.

2020

5月

艾艾贴品牌新品艾灸精华贴正式发布

May 2020
The Aiaitie Mugwort Essence Patch was officially released

2020

11月

艾艾贴与中国中医科学院中药研究所正式达成战略合作

双方将在蕲春共建种苗培育基地,合作推广“无公害种植标准”,双方研究员将对共同培育的新品种进行基因组学研究,合作进行优质种苗培育和品质标准制定。
November 2020
Aiaitie and the Chinese Academy of Traditional Chinese Medicine Institute of Chinese medicine formally reached a strategic cooperation
The two sides will build a seedling cultivation base in Qichun County and cooperate to promote "pollution-free cultivation standard", and the researchers of both sides will conduct genomic research on the new varieties jointly cultivated and cooperate to cultivate high-quality seedlings and set quality standards.


2020

11月

艾艾贴与科特勒咨询集团签订战略合作协议

科特勒咨询集团将为艾艾贴从价值发现、企业定位到价值营销,打通大健康科技赛道,并定制发展模式,制定相应的产业经济结构、盈利及运营机制,为集团整体竞争力提升寻找突破口。
November 2020
Aiaitie and Kotler Consulting Group signed a strategic cooperation agreement
Kotler Consulting Group will help Aiaitie from value discovery, corporate positioning to value marketing, open up the big health technology track and customize the development model, formulate the corresponding industrial economic structure, profitability and operation mechanism, and find a breakthrough for the group's overall competitiveness improvement.

2020

12月

面积达120000平米的新产业园区陆续投入使用

December 2020
The new industrial park with an area of 120,000 square was put into operation one after another

2021

4月

艾艾贴签约一线女星唐嫣为品牌代言人

“同心•同梦•同行”新艾草新国粹2021艾艾贴年度超级盛典现场,艾艾贴正式官宣知名演员、艺人唐嫣成为全新品牌代言人,在品牌推广战略和市场营销策略上创新升级,开启全新品牌征程。
April 2021
Aiaitie signed top-tier actress Tang Yan as the brand spokesperson
At the "One Heart - One Dream - One Course" New Mugwort New National 
Quintessence, Aiaitie's Annual Super Ceremony, Aiaitie officially announced the famous actress, entertainer Tang Yan become a new brand spokesman, in the brand promotion strategy and marketing strategy innovation upgrade, starting a new brand journey.